Founder & Co-director
Founder & Co-director
Brick & Mortar
Year
'18 - 2026
Client
Take Two
Service
Brand & Business Development
Interior & Furniture Design
Creative Direction
Graphic Design
Year
'18 - 2026
Client
Take Two
Service
Brand & Business Development
Interior & Furniture Design
Creative Direction
Graphic Design
A long-term brand & business development project for STACHE, shaping the salon’s visual identity, interior & furniture design, client touchpoints, printed collateral, and digital presence into a refined, minimal and highly recognisable system.
A long-term brand & business development project for STACHE, shaping the salon’s visual identity, interior & furniture design, client touchpoints, printed collateral, and digital presence into a refined, minimal and highly recognisable system.
Challenge
Create a brand system that felt elevated, modern and editorial, while still being practical enough to work across everyday salon operations, client communication, consultation materials, social content and in-salon collateral.
Solution
Developed a restrained visual identity built around bold typography, monochrome layouts, structured spacing and refined print applications. The system was extended across consultation cards, appointment materials, brand collateral and digital touchpoints to create a consistent client experience from first contact to aftercare.
Challenge
Create a brand system that felt elevated, modern and editorial, while still being practical enough to work across everyday salon operations, client communication, consultation materials, social content and in-salon collateral.
Solution
Developed a restrained visual identity built around bold typography, monochrome layouts, structured spacing and refined print applications. The system was extended across consultation cards, appointment materials, brand collateral and digital touchpoints to create a consistent client experience from first contact to aftercare.
Everyday is a playful, inclusive salon identity built around elevated simplicity, real connection, and hair for everyday life.
The project focused on creating a cohesive brand world across digital, print, campaign imagery, and salon touchpoints.
Through soft colour, tactile details, playful layouts, and human-centred photography, the identity positions Everyday as a contemporary salon that balances professional expertise with personality and ease.
Challenge
The challenge was to create a distinct identity for Everyday that felt playful, inclusive, and approachable while still maintaining the polish expected of a premium salon brand. Unlike STACHE’s sharper editorial direction, Everyday needed to communicate colour expertise, natural styling, sustainability, and real client connection without feeling overly minimal, generic, or intimidating.
Solution
The solution was to build a playful yet refined brand system across digital, print, campaign imagery, and salon touchpoints. Clean typography and structured layouts create clarity, while soft colours, tactile details, lifestyle photography, and expressive visuals bring warmth and personality. The final identity positions Everyday as a creative, design-conscious salon built around expert hair, real people, and effortless everyday beauty.