Product Development
Product Development
Year
2021
Client
Hour Bottle
Service
Brand & Business Development
Product & Packaging
Creative Direction
Graphic Design
Year
2021
Client
Hour Bottle
Service
Brand & Business Development
Product & Packaging
Creative Direction
Graphic Design
HOUR is a minimalist hydration product designed to make better habits feel simple, refined and easy to maintain. The product concept, packaging, branding, creative direction and graphic design were developed around the bottle’s core idea: a clever time marker that encourages users to stay hydrated by the hour. The brand direction uses bold typography, crisp product photography and a restrained layout system to position HOUR as a functional wellness object with a premium lifestyle feel.
HOUR is a minimalist hydration product designed to make better habits feel simple, refined and easy to maintain. The product concept, packaging, branding, creative direction and graphic design were developed around the bottle’s core idea: a clever time marker that encourages users to stay hydrated by the hour. The brand direction uses bold typography, crisp product photography and a restrained layout system to position HOUR as a functional wellness object with a premium lifestyle feel.
Challenge
The challenge was to turn a simple water bottle into a memorable lifestyle product with a clear point of difference. The brand needed to communicate hydration, habit-building and product benefits quickly, while still feeling minimal, elevated and commercially ready across packaging, digital and campaign touchpoints.
Solution
A complete brand and packaging system was created around the “Time for better habits” concept, using strong typographic hierarchy, clean product messaging and refined visual direction. The tube packaging was designed with precise production specifications, product claims and campaign details, creating a premium unboxing experience while clearly communicating the bottle’s features, including BPA safety, leak resistance, durability and its time-marker function.
Challenge
The challenge was to turn a simple water bottle into a memorable lifestyle product with a clear point of difference. The brand needed to communicate hydration, habit-building and product benefits quickly, while still feeling minimal, elevated and commercially ready across packaging, digital and campaign touchpoints.
Solution
A complete brand and packaging system was created around the “Time for better habits” concept, using strong typographic hierarchy, clean product messaging and refined visual direction. The tube packaging was designed with precise production specifications, product claims and campaign details, creating a premium unboxing experience while clearly communicating the bottle’s features, including BPA safety, leak resistance, durability and its time-marker function.
HOUR is a minimalist hydration product designed to make better habits feel simple, refined and easy to maintain. The product concept, packaging, branding, creative direction and graphic design were developed around the bottle’s core idea: a clever time marker that encourages users to stay hydrated by the hour. The brand direction uses bold typography, crisp product photography and a restrained layout system to position HOUR as a functional wellness object with a premium lifestyle feel.
© HOUR
Challenge
The challenge was to turn a simple water bottle into a memorable lifestyle product with a clear point of difference. The brand needed to communicate hydration, habit-building and product benefits quickly, while still feeling minimal, elevated and commercially ready across packaging, digital and campaign touchpoints.
Solution
A complete brand and packaging system was created around the “Time for better habits” concept, using strong typographic hierarchy, clean product messaging and refined visual direction. The tube packaging was designed with precise production specifications, product claims and campaign details, creating a premium unboxing experience while clearly communicating the bottle’s features, including BPA safety, leak resistance, durability and its time-marker function.