Packaging Design
Packaging Design
Year
2022
Client
empawraw
Service
Packaging Design
Graphic Design
Year
2022
Client
empawraw
Service
Packaging Design
Graphic Design
Empawraw is a playful, premium food treat brand created for pet owners who want products that feel as considered as their own pantry staples.
The packaging system was designed to elevate the brand from simple pouch-and-sticker labelling into a more distinctive retail-ready identity, using expressive hand-drawn illustrations, soft colour palettes, and a flexible product range system.
The result is a warm, characterful packaging direction that feels natural, joyful and premium without losing the brand’s approachable charm.
Empawraw is a playful, premium food treat brand created for pet owners who want products that feel as considered as their own pantry staples.
The packaging system was designed to elevate the brand from simple pouch-and-sticker labelling into a more distinctive retail-ready identity, using expressive hand-drawn illustrations, soft colour palettes, and a flexible product range system.
The result is a warm, characterful packaging direction that feels natural, joyful and premium without losing the brand’s approachable charm.
Challenge
Empawraw needed a refreshed packaging direction that could feel fun and premium while still working practically across multiple product lines. The existing packaging relied on a basic pouch with a sticker, so the challenge was to create a stronger visual identity that could stand out on shelf, communicate flavour variation clearly, and remain cost-conscious for production. The client specifically wanted a more elevated look, with room for cute patterns, illustration and a stronger brand direction.
Solution
A scalable packaging system was developed to balance personality with commercial clarity. Custom illustrations gave the brand a recognisable visual language, while the pouch designs used clean hierarchy, soft product colours and simple label variations to make each treat range easy to identify. Both direct-to-print packaging and sticker-based applications were explored, giving the brand flexible production options depending on budget and order quantities. This allowed Empawraw to move toward a premium, scalable packaging system while keeping manufacturing practical and accessible.
Challenge
Empawraw needed a refreshed packaging direction that could feel fun and premium while still working practically across multiple product lines. The existing packaging relied on a basic pouch with a sticker, so the challenge was to create a stronger visual identity that could stand out on shelf, communicate flavour variation clearly, and remain cost-conscious for production. The client specifically wanted a more elevated look, with room for cute patterns, illustration and a stronger brand direction.
Solution
A scalable packaging system was developed to balance personality with commercial clarity. Custom illustrations gave the brand a recognisable visual language, while the pouch designs used clean hierarchy, soft product colours and simple label variations to make each treat range easy to identify. Both direct-to-print packaging and sticker-based applications were explored, giving the brand flexible production options depending on budget and order quantities. This allowed Empawraw to move toward a premium, scalable packaging system while keeping manufacturing practical and accessible.
Empawraw is a playful, premium food treat brand created for pet owners who want products that feel as considered as their own pantry staples.
The packaging system was designed to elevate the brand from simple pouch-and-sticker labelling into a more distinctive retail-ready identity, using expressive hand-drawn illustrations, soft colour palettes, and a flexible product range system.
The result is a warm, characterful packaging direction that feels natural, joyful and premium without losing the brand’s approachable charm.
© empawraw
Challenge
Empawraw needed a refreshed packaging direction that could feel fun and premium while still working practically across multiple product lines. The existing packaging relied on a basic pouch with a sticker, so the challenge was to create a stronger visual identity that could stand out on shelf, communicate flavour variation clearly, and remain cost-conscious for production. The client specifically wanted a more elevated look, with room for cute patterns, illustration and a stronger brand direction.
Solution
A scalable packaging system was developed to balance personality with commercial clarity. Custom illustrations gave the brand a recognisable visual language, while the pouch designs used clean hierarchy, soft product colours and simple label variations to make each treat range easy to identify. Both direct-to-print packaging and sticker-based applications were explored, giving the brand flexible production options depending on budget and order quantities. This allowed Empawraw to move toward a premium, scalable packaging system while keeping manufacturing practical and accessible.