Founder & Co-director
Founder & Co-director
Year
'19 - 2026
Client
Everyday
Service
Brand & Business Development
Interior & Furniture Design
Creative Direction
Graphic Design
Year
'19 - 2026
Client
Everyday
Service
Brand & Business Development
Interior & Furniture Design
Creative Direction
Graphic Design
Everyday is a playful, inclusive salon identity built around elevated simplicity, real connection, and hair for everyday life.
The project focused on creating a cohesive brand world across digital, print, campaign imagery, and salon touchpoints.
Through soft colour, tactile details, playful layouts, and human-centred photography, the identity positions Everyday as a contemporary salon that balances professional expertise with personality and ease.
Everyday is a playful, inclusive salon identity built around elevated simplicity, real connection, and hair for everyday life.
The project focused on creating a cohesive brand world across digital, print, campaign imagery, and salon touchpoints.
Through soft colour, tactile details, playful layouts, and human-centred photography, the identity positions Everyday as a contemporary salon that balances professional expertise with personality and ease.
Challenge
The challenge was to create a distinct identity for Everyday that felt playful, inclusive, and approachable while still maintaining the polish expected of a premium salon brand. Unlike STACHE’s sharper editorial direction, Everyday needed to communicate colour expertise, natural styling, sustainability, and real client connection without feeling overly minimal, generic, or intimidating.
Solution
The solution was to build a playful yet refined brand system across digital, print, campaign imagery, and salon touchpoints. Clean typography and structured layouts create clarity, while soft colours, tactile details, lifestyle photography, and expressive visuals bring warmth and personality. The final identity positions Everyday as a creative, design-conscious salon built around expert hair, real people, and effortless everyday beauty.
Challenge
The challenge was to create a distinct identity for Everyday that felt playful, inclusive, and approachable while still maintaining the polish expected of a premium salon brand. Unlike STACHE’s sharper editorial direction, Everyday needed to communicate colour expertise, natural styling, sustainability, and real client connection without feeling overly minimal, generic, or intimidating.
Solution
The solution was to build a playful yet refined brand system across digital, print, campaign imagery, and salon touchpoints. Clean typography and structured layouts create clarity, while soft colours, tactile details, lifestyle photography, and expressive visuals bring warmth and personality. The final identity positions Everyday as a creative, design-conscious salon built around expert hair, real people, and effortless everyday beauty.
Everyday is a playful, inclusive salon identity built around elevated simplicity, real connection, and hair for everyday life.
The project focused on creating a cohesive brand world across digital, print, campaign imagery, and salon touchpoints.
Through soft colour, tactile details, playful layouts, and human-centred photography, the identity positions Everyday as a contemporary salon that balances professional expertise with personality and ease.
Challenge
The challenge was to create a distinct identity for Everyday that felt playful, inclusive, and approachable while still maintaining the polish expected of a premium salon brand. Unlike STACHE’s sharper editorial direction, Everyday needed to communicate colour expertise, natural styling, sustainability, and real client connection without feeling overly minimal, generic, or intimidating.
Solution
The solution was to build a playful yet refined brand system across digital, print, campaign imagery, and salon touchpoints. Clean typography and structured layouts create clarity, while soft colours, tactile details, lifestyle photography, and expressive visuals bring warmth and personality. The final identity positions Everyday as a creative, design-conscious salon built around expert hair, real people, and effortless everyday beauty.